Description
Public Image Works is a method that helps good people
promote their great work!
Let’s face it… communications and “branding & marketing” can feel daunting – or icky – or both (yeah, definitely both!).
But, what about sharing your true identity? Telling a cool story? Honestly engaging people through your passionate ideas and creative work? Sounds better, right? The good news is that it IS better. All of those authentic approaches have been proven to be a much better way to “promote” after all. Win/Win!
It’s not what you’ve been told, so you may not feel comfortable creating and sharing your genuine Public Image. You don’t have to be something you’re not or sacrifice your values just to promote your work.
You can learn the method in our 12-week Workshop series, then get support to keep using it to amplify your great work, week after week.
Together we can help you take the guesswork out of communications and make it less daunting (and/or icky :-).
Here’s how it works:
- The Public Image Works method is covered in a series of 12 workshops (50 min each). See the topics & schedule below.
- Your Workshops are recorded and you can access them at any time.
- You’ll have access to the tools we share with you forever.
Public Image Workshop Series Schedule
Example flow for all series
- Action Plan Clarity
- Identity 1 – Internal Understanding & Core Elements
- Identity 2 – External Experience & Audience Mapping
- The Match Up – How well does your Identity fit with what you learned in the first 3 sessions?
- Content Resources 1 – Messaging for your Identity
- Content Resources 2 – Visuals for your Identity
- Content Resources 3 – Creating engaging experiences that carry your Identity forward
- Publicity 1 – Ongoing Communications
- Publicity 2 – Thematic & Special Promotion
- Community – Expand your reach and deepen relationships
- Stability 1 – Make your Public Image Plan
- Stability 1 – Launch your Public Image Plan and keep it going
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